a)
At this point, let's describe the "good" religious program
graphic:
1)
Eye-appeal is enhanced with photo and/or both illustration.
2)
A pleasing layout is crucial (and by pleasing I mean keep it
simple, its message clear).
3)
A so-called good poster/flyer/bulletin insert satisfies the
public's need for who/what, when, where information.
4)
The UMT PR effort must also have the hard-to-define
ingredient of good taste. Two tips will help you guard the
tastefulness of your work:
A) Use no slang or innuendo in wording, e.g., "YAW'L come"
is a no-no.
B) Be meticulously correct when using religious titles,
terms, labels or references. If you're not sure, check
it out before committing yourself and the religious
program image to print!
b)
The following are facts you'll find useful about graphic
aids:
Posters are usually printed on index card stock (a sturdier
paper than the bond of typing paper).
And, the standard
size is 11" x 14".
If your posters are reproduced at the
graphics or printing facility, you'll usually have a wide
range of colored stock from which to select.
(If you're
set on a special color, i.e., red for a Christmas poster,
better check availability with the print plant supervisor
before planning your poster.
FLYERS:
The 5" x 7" or 8" x 10" flyer, printed on bond stock, can
be placed in key public areas as well as circulated through
the installation distribution system.
Colored stock is
available to you; however, for good visibility and
readability, stick with white, yellow, light blue, pink/red
- ALWAYS A LIGHT COLOR - with BLACK ink! The 4" x 6" flyer
fits nicely inside a chapel worship bulletin and is
referred to as a bulletin insert. Again, you'll have good
color
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