THE CHAPLAIN ASSISTANT: The CA who works day or night or both in a
demanding position of responsibility has not chosen an easy specialty
field.
THE RELIGIOUS EDUCATOR: Often called the Director of Religious
Education, is usually a college trained professional hired to direct
the educational activities of the religious program.
These
activities will include Sunday school, Catechism classes, instruction
in Hebrew and other special classes.
THE VOLUNTEER: People who volunteer their time to religious
activities deserve to go public!
Sunday school "supers," teachers,
musicians, choir directors, chapel organization officers, charity
drive chairpersons . . . will all respond to requests for interviews.
WHEN . . . TO PUBLICIZE
It's important for your publicity coordinator to set priorities
in his/her work. To do this he'll need a reasonably complete picture
of both current and projected activities around the chapel.
He may
ask each chaplain about unit coverage and regular activities and the
DRE about religious education classes, etc.
In deciding what methods and media you will use for publicity
events you must know the local media deadlines such as: when the
editor of the post newspaper wants all copies in hand; when the "DB"
is sent to the printing plant; and how many work days will the print
plant need in order to process your request for printing a flyer,
poster, etc.
It's possible to pick up the phone and call for the deadline
dates, but you help your own cause and improve the chapel image by
visiting the offices in person and making personal contact with each
editor, supervisor, desk clerk, etc. that you'll be working with.
RELIGIOUS PROGRAM GRAPHICS
Now that you understand the need for good chapel publicity, the
following information will help your chapel publicity coordinator
produce good religious program graphics.
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